The Belgian consumer is world champion in the use of discount vouchers: on average each family uses no less than 9. For retailers and manufacturers, HighCo DATA is a well-known and recognized partner for the management of transactions linked to the processing of these vouchers.But the company's activities go much further than that.Evelien Deceuninck and Laurence Lanckriet are happy to tell us more about it.Evelien and Laurence run HighCo DATA together.“Evelien and I have been joint CEOs since October 2021,” explains Laurence.Two motivated women now run a company with a unique position in the market.“HighCo DATA is indeed the only company on the Belgian-Luxembourg market that manages discount coupon clearing operations,” explains Evelien.“On average, consumers have redeemed more than 45 million coupons per year in the past 5 years.These can be published in different ways: on-shelf, on-pack, or through other media.”As a clearing house, HighCo DATA acts as a reliable third party between the brands that set up couponing campaigns on the one hand and the retailers where consumers redeem their coupons on the other.Evelien continues: “Our company is responsible for all administrative and financial flows between the two parties.We also provide our customers with various reports and all supporting documents required by the VAT authorities, which enable the brands to recover the VAT included in the face value of the redeemed coupons.”In addition to managing the clearing business, HighCo DATA also acts as a strategic partner providing solutions to the numerous challenges faced by brands, their agencies, and retailers in the consumer goods sector.Laurence: “We support our clients from the development of their strategic plan by offering combinations of promotions that enable them to achieve their objectives and measure the performance of each campaign.Evelien continues: “There are countless ways to entice consumers, introduce them to new products, increase their engagement and build loyalty.This ranges from coupons to cashback promotions, free samples, contests or gamification campaigns, some of which can be perfectly combined, mostly in digital and mobile form.The combination of these promotional mechanisms with media campaigns makes it possible to measure the effect of these campaigns on the consumer right up to the purchase.”Waterloo Battlefield is a great example of how John Martin and HighCo DATA have collaborated on a 360° campaign to raise awareness of the different beers in the 'Waterloo' range.HighCo DATA developed a game that started with an email to consumers who had previously participated in an e-coupon promotion of the brand and invited them to participate.The winners won great prizes and all players received an e-coupon to thank them for their participation.Another example of a campaign that is currently running and definitely worth checking out is the Hot Summer Deals.It is a mixed operation, with a paper folder with discount coupons in combination with a web platform with a digital version of these coupons.Discover the promotion on the website www.hotsummerdeals.be.Innovation is one of HighCo's core values.Evelien: “Innovation is an important part of our work.Many of our marketing solutions are based on new technologies and offer a glimpse of what the future holds.”HighCo, the French parent company, is also at the forefront of innovation, thanks in part to the start-ups it encourages and explore the potential of the latest technologies.In particular, think of the various metaversa, digital copies of the real world, virtual spaces that combine all aspects of the web3, augmented and virtual reality.One of the most famous metaversa is Decentraland.Laurence: “Our start-up studio HighCo Venturi acquired a plot of land in Decentraland and soon created HighCo METALAND, whose mission is to help brands and retailers enter the metaversa by removing the barriers associated with land acquisition. to take.Workshops are being set up to give an overview of the different metaversa and the possibilities they offer.HighCo METALAND also offers support in choosing a plot of land, buying crypto coins, creating real experiences in the metaversa, etc. In the long run, HighCo METALAND wants to become the reference in virtual real estate, by guiding its customers through the maze of the various metaversa.”The m-coupon is another project that HighCo DATA has been working hard on since the beginning of the year.Evelien explains: “Consumers mainly – and in these times of reduced purchasing power even more – think about their wallet.This explains the success of coupons.“We are ready for the mobile coupon, which will be available to the consumer in electronic form only, stored on her or his mobile phone,” said Laurence.“Over the past few months, HighCo Nifty has developed an m-coupon solution to which 4,000 pharmacies in France are already connected.For our part, we are working closely with GS1 and our customers, both retailers and brands, to implement a universal m-coupon solution that is accessible to all retailers.The first POCs will start this summer.The market expectation is high and this type of coupon opens the door to numerous distribution methods, both through traditional and digital media.This project is therefore a priority, if not THE priority, for HighCo DATA.”Does this all seem a bit technical or far from what you imagined going forward?HighCo DATA works closely with specialized cells within the parent company to prepare brands and retailers for this not-so-distant future.But whatever the solution, the goal remains the same: to respond to all kinds of challenges through marketing strategies and drive-to-store solutions.The benefits are obvious: more customers with greater trust, more loyalty, better sales, greater brand awareness and always the right message for the right target group, at the right time.Curious about what HighCo DATA can do for you?Or to know what happens behind the scenes?On Sunday 2 October 2022, HighCo DATA will participate in the VOKA Open Company Day.The perfect opportunity to learn more about this innovative company!HighCo DATA Benelux Kruiskouter 1 1730 Asse www.highco-data.be Welcome@highco.beInterview with Henk Jan Beltman, chief chocolate officer at Tony's ChocolonelyPhoto report: behind the scenes at the most sustainable fish in EuropeFiles: salted snacks, Italian cuisine, fourth range, yogurt, iced coffee ...Do you want to stay informed about the latest retail news (Magazine), our events (Society) or our training courses (Academy)?